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Articles on digital analytics, marketing strategy and what nearly 20 years in the industry has taught me.
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Common questions.
What gets written here, how often, and what to do with it.
Practical digital and AI topics for growing UK businesses: GA4 and measurement, AI search optimisation, SEO against paid media, and the order in which digital foundations should actually be built. Written to be usable rather than written to rank.
Irregularly, and honestly less often than would be ideal. Articles get written when there is something genuinely worth saying rather than to hit a content quota, which means depth over frequency and fewer posts than an agency would produce.
Yes, entirely. The articles are written to be actionable on your own, and plenty of readers implement them without ever getting in touch. That is a perfectly good outcome and rather the point of publishing them in the first place.
Not a regular newsletter at the moment. The most reliable way to see new articles is to connect on LinkedIn, where each one is shared and usually discussed in the comments with people working on the very same problems.
Yes, and suggestions are welcome — several articles started exactly that way. If there is a question you cannot find a straight answer to anywhere else, that is usually a strong sign it is worth writing about properly.
