A website that works as hard as you do.
Most small business websites in London are either a template that looks like everyone else's, or an expensive agency build that nobody at the business can update. I sit in between: a custom design planned around how your customers actually choose, built on a platform you can manage yourself, at a fixed starting price.
Nearly 20 years of enterprise analytics, at GSK, Philip Morris International and River Island, taught me what makes a visitor enquire and what makes them leave. Every site I deliver is built with that in mind, and measured properly so you can see it working.
Everything a business website actually needs.
Custom Design
Designed for your business and your customers, not adapted from a theme thousands of other sites already use.
Responsive & Fast
Built mobile-first and tested on real phones, tablets and desktops, with images and scripts kept lean so pages load quickly.
SEO-Friendly Build
Clean headings, page titles, descriptions, schema markup and an XML sitemap, so Google and AI search can understand every page.
GA4 & Tracking
GA4, Google Tag Manager and Search Console configured before launch, with every form and call click recorded as a conversion.
Enquiry Journeys
One clear next step on every page: short forms, click-to-call and WhatsApp, and booking links where your business uses them.
Secure & Compliant
SSL, spam protection on forms, a cookie consent banner and privacy policy wording that fits UK GDPR and PECR.
Yours From Day One
You own the website, the domain and every account. At handover you get a recorded walkthrough so you can edit pages and add content without calling a developer.
A clear price before anything starts.
Three website tiers, depending on where you are starting from: a Refresh for a sound site that needs a visual and content update, a Starter build from a blank slate, or a full Redesign when there is a migration to handle. Stores and larger builds sit alongside them, and every project gets a fixed written quote after a free discovery call.
Website Refresh
From £1,499 One-off project fee. For a site that is already structurally sound.- Visual update to your existing website
- Content brought up to date
- No branding or logo work
- No migration
Starter Website
From £1,999 One-off project fee. A new build from a blank slate, for service businesses, clinics, salons and local firms.- Full visual identity work
- Custom design, not a template
- Mobile-first, fast-loading build
- On-page SEO, schema and XML sitemap
- GA4, Tag Manager and Search Console
- Enquiry forms and cookie consent
- Launch in about 3–4 weeks
- 30 days of support after launch
Website Redesign & Delivery
From £2,499 One-off project fee. For replacing a site with content and rankings worth keeping.- Content migrated from your current site
- 301 redirect mapping for every changed URL
- Legacy SEO protected through the move
- Content debt worked through, not carried over
Ecommerce Store
From £2,499 One-off project fee. For brands selling products online.- Everything in Starter
- Shopify or WooCommerce store
- Product, collection and checkout setup
- Payments, shipping and VAT settings
- Ecommerce tracking in GA4
- Product schema for Google Shopping
Larger & Custom Builds
Price Quoted Fixed quote after a discovery call. For bigger sites and integrations.- Everything in Starter
- Larger sites with several services
- Booking, CRM or payment integrations
- Multi-location or multilingual sites
- Content migration and 301 redirects
- Member or client-only areas
Not included in the project fee: domain name, hosting and ongoing updates. If you want me to keep the site secure and up to date after launch, see website maintenance plans.
From first call to launch in about four weeks.
Discovery Call
Thirty minutes on your customers, competitors and goals. You get a written scope and a fixed price afterwards.
Plan & Sitemap
Page list, keyword targets for each page and a content checklist, so nothing is written or designed twice.
Design
Homepage and key page designs for desktop and mobile, refined with your feedback before the build starts.
Build & Content
The site is built on a staging link you can click through, with your copy, images and forms in place.
Test, Track & Launch
Speed, mobile, forms and tracking checked page by page, then launched and submitted to Google.
Support & Handover
Fixes and small changes for a month, plus a recorded walkthrough so your team can run the site.
Websites that fit how your sector sells.
A dental practice, an immigration solicitor and a coffee shop need very different websites. Each industry page covers the features, rules and search terms that matter in that sector.
From a London launch to enterprise redesigns.
London FS, a London mortgage broker that started with a limited digital presence, had its website fully redesigned and launched with GA4 from day one. Its website, analytics, search, email marketing and CRM management, and social now run as one connected system, reviewed every month. Earlier, NAG's IBM WebSphere website redesign at enterprise scale.
Read the London FS case studyA web designer for London businesses who measures what the site does.
London is a crowded market. Whether you run a clinic in Harley Street, a salon in Clapham or a construction firm in Croydon, your customers compare three or four options on their phone before they pick up the phone to anyone. Your website is usually where that decision is made, and a slow, generic or confusing site quietly sends them to a competitor.
I design small business websites that answer the questions buyers actually ask: what you do, who it is for, what it costs, why you and how to get started. Every site is responsive, built to be SEO-friendly from the first page, and fast on mobile. Depending on what you need, it is built on WordPress for sites you want to update yourself, on Shopify or WooCommerce for online stores, or as a lightweight static site when speed and security matter more than a content editor.
If you already have a website that is not working, there are two routes. When the site is structurally sound and only looks dated, a Website Refresh from £1,499 updates the visuals and content. When it needs replacing, a website redesign from £2,499 starts with what your current site is doing well, so rankings and enquiries are protected through the move. And because a website is only the start, the same build can be the foundation for SEO, local SEO in London and Google Ads later on, without rebuilding anything.
I work remotely with businesses across all London boroughs and the wider UK. You get one point of contact, a fixed price agreed before work starts, and a website you own outright.
Common questions.
Cost, what's included, timelines and what happens after launch.
Websites start from £1,499 for a Website Refresh, a visual and content update on a site that is already structurally sound. A new Starter website starts from £1,999, a full redesign with migration from £2,499 and an ecommerce store from £2,499. Larger custom builds are quoted after a short discovery call, so you know the full cost before anything starts.
A blank-slate build with full visual identity work: a custom design rather than a template, a mobile-first build, on-page SEO and schema, GA4, Tag Manager and Search Console set up, enquiry forms, cookie consent and 30 days of support after launch. Pages are not capped; the price buys the outcome. Domain, hosting and ongoing maintenance are separate.
A starter website usually takes three to four weeks from the discovery call to launch. The build itself is rarely the bottleneck; waiting for content and sign-off is. I send a simple content checklist on day one so photos, copy and approvals are ready when the design is.
No. I work remotely with businesses across London and the rest of the UK, using video calls and shared documents, so you do not need to be near an office. For London clients I can arrange an in-person workshop when a project genuinely benefits from one.
Yes. Every build ships with a clean page structure, titles and descriptions, schema markup, fast mobile loading, an XML sitemap and Search Console verification. That gives you a sound technical base; ranking for competitive London searches still takes ongoing SEO, which I can quote for separately.
Yes. Most sites are built on WordPress or Shopify, and I hand over with a recorded walkthrough so you can edit pages, add posts and change images without a developer. You own the website, the domain and every account from day one; nothing is locked to me.
