Sold As A Membership, Judged Like Any Subscription.
Concierge medicine competes on speed of access and continuity of care, but it's bought the way any subscription is bought: people want to know exactly what's included, what costs extra, and how easy it is to leave if it isn't right for them. A website that's vague on any of those points loses trust before a consultation ever happens.
I design private GP and concierge medicine websites around a plain-English comparison of tiers, named and checkable GPs, and cancellation terms that are stated rather than buried, because that's what earns confidence in a subscription healthcare product.
Built For Private GP & Concierge Practices.
CQC Registration Shown
Registration status and current rating displayed, since private GP services providing regulated activities such as diagnosis and treatment are almost always required to register with the CQC.
Membership Tiers Explained Plainly
What's included in the fee, and what's charged separately, in one clear comparison rather than scattered across several pages.
GP Credentials & Continuity
Each doctor's GMC number and specialism shown, with a clear answer to whether members typically see the same GP each time.
Fast-Access Booking
Real appointment availability and an honestly stated response-time commitment, rather than a vague promise of "unlimited access".
Clear Cancellation & Renewal Terms
Subscription terms in plain English on the pricing page itself, not left to a lengthy terms document members are unlikely to read first.
Home Visit & Remote Consultation Scope
What's covered by video or home-visit consultations, and what isn't, stated clearly before someone joins.
Referral & Onward Care Pathway
How referrals to specialists or private hospitals work, and how the practice fits alongside a member's insurer if they have one.
From Comparing Tiers To Ongoing Care.
Compare membership tiers
A plain-English comparison of what each tier includes and what costs extra, so there's no surprise after joining.
Check the GP
Named doctors with checkable GMC registration, and a clear answer on continuity of care.
Book
Fast-access booking with an honestly stated response time, for both routine and urgent needs.
Ongoing care
Repeat prescriptions, annual health checks and referrals handled as part of the ongoing membership, not as separate transactions.
What The Site Avoids, And What It Says Instead.
Examples of the patterns I plan copy around. Your practice's compliance adviser has the final say on wording.
| What to avoid | What to say instead |
|---|---|
| Vague "unlimited GP access" | Defined response times and what's included per tier, stated plainly |
| Implying the NHS is inferior | A factual comparison of speed and access, without disparaging NHS care |
| Auto-renewal buried in small print | Cancellation and renewal terms stated clearly on the pricing page |
| Unqualified superlatives ("best GPs in London") | Named GPs with checkable GMC registration and stated specialism |
The Rules The Website Is Built Around
- CQC registration. Private GP services carrying out regulated activities such as diagnosis and treatment generally need to register with the CQC. The registration and current rating should be visible, using the CQC's own widget where the practice has been rated.
- GMC guidance on advertising. The GMC requires information doctors publish about their services to be factual and verifiable, so the site avoids unsupported superlatives and links named GPs to the medical register.
- Consumer Rights Act and subscription terms. Because concierge medicine is usually sold as a membership, cancellation rights, auto-renewal and what happens to unused included appointments need to be stated clearly on the pricing page rather than left to buried terms and conditions.
- Fee and scope clarity. What's included in the membership fee, versus charged as an extra (such as blood tests, specialist referral letters or home visits), should be itemised so there's no surprise billing after joining.
These are short summaries I plan the site around, not the full rules, and this is not legal or regulatory advice. CQC registration requirements and consumer protection expectations for subscription services can change, so check current CQC and GMC guidance and have your compliance adviser approve membership terms and all claims before they go live.
Pricing
A single-doctor practice or small clinic usually fits the Starter website. Multi-doctor concierge groups and corporate health schemes get a fixed written quote after a free discovery call.
Starter
From £1,999 No cap on pages; scope confirmed in your written quote.- Website design and development, fully delivered: custom design (not a template), built and launched, yours outright.
- Core user journeys mapped: booking, consultation or enquiry paths built around how your patients or clients actually decide, not a generic template flow.
- Sector-specific pages, on-page SEO, schema and AIO readiness, so the site is structured for traditional search and for AI answer engines such as ChatGPT, Perplexity and Google AI Overviews from day one.
- Analytics implementation: GA4 and Google Tag Manager configured and verified, tracking the enquiries that matter to this sector.
- 30 days of support after launch.
Groups & Multi-Site
- A page per location or practitioner
- Content migration
- Multi-site reporting
- 1Discovery callFree, 30 minutes
- 2Written scopeWhat's in and out
- 3Fixed priceAgreed before work starts
I haven't built a website for a private GP or concierge medicine practice before, and I won't claim otherwise. What I bring is adjacent and real: analytics and digital delivery experience in the health sector through GSK Consumer Healthcare, and direct experience building a subscription-style client relationship digitally through London FS, including the CRM and membership-style communication thinking that a concierge medicine membership needs just as much as a mortgage broker's retainer clients do.
Private GP & Concierge Medicine SEO
Searches in this sector split fairly cleanly between "private GP near me" style local searches and more considered comparisons of membership tiers, cost and what's included, often from people relocating or looking after a family's healthcare. Corporate health scheme searches are a further distinct audience worth its own content.
Because the decision is about ongoing access rather than a one-off treatment, content that answers "what's actually included" and "how do I cancel" tends to convert better than generic reassurance copy, and it's also the kind of specific, checkable content that AI answers tend to draw on when summarising "is private GP membership worth it" style questions.
Local SEO in London and a complete Google Business Profile matter for the walk-in and fast-access side of the business, alongside the more considered, comparison-led search behaviour around membership tiers.
Private GP website questions.
A Starter website for a single-doctor practice or small clinic costs from £1,999, fully delivered: custom design, membership tier pages, CQC display, core member journeys mapped, on-page SEO and AIO readiness, and GA4 analytics implementation, built, launched and verified. Multi-doctor groups and corporate health schemes get a fixed written quote after a free discovery call.
In almost all cases, yes, where the practice carries out regulated activities such as diagnosis and treatment. Registration and rating should be shown on the website.
Clearly, on the pricing page itself, covering cancellation notice, auto-renewal and what happens to any included appointments a member hasn't used, rather than left to a separate terms page.
That depends on how your practice is structured. Whatever the answer, the website should state it plainly rather than implying continuity it can't actually offer.
Only if the website says so clearly. I scope exactly what's included in each tier so members know before they join, not after.
Yes, typically as part of the quoted tier, with a dedicated corporate page and reporting where the scheme requires it.
