A thinking partner. Not just a supplier.
With an MBA in International Business, an MSc in Management Information Systems and nearly 20 years across FMCG, retail, financial services and consumer healthcare, I bring a commercial and analytical lens that goes well beyond digital marketing.
What are your competitors doing that you're not, and what are you doing that they can't easily replicate? Where is your market going? What's the fastest, most defensible route to the next stage of growth? These are the questions I help you answer first.
Six ways I help you think about growth.
Business & Digital Strategy Workshops
Working sessions with you and your team to align on where the business is going and what digital needs to do to support it.
Market & Competitive Landscape Analysis
A clear, structured view of where your market sits today, who you're competing with and where the gaps to exploit are.
Growth Opportunity Identification
A prioritised view of the highest-leverage growth opportunities for your business, ranked by impact, feasibility and cost.
Digital Investment Planning
Where to invest, how much, and in what order, so every pound of digital spend supports a defined growth outcome.
Quarterly Business & Digital Reviews
A regular rhythm of strategic check-ins: reviewing performance, reset priorities, and stay ahead of changes in your market.
Forward Planning
Where is your market going? What's coming that you need to be ready for? Strategic foresight built from cross-sector experience.
Business owners who want a thinking partner, not just a supplier.
Drawing on an MBA in International Business, an MSc in MIS, Lean Sigma Green Belt and nearly 20 years across Unilever, PMI, GSK, SharkNinja, Mothercare, River Island, Costa Coffee, JTI and growing UK businesses.
Transparent from the start.
Every engagement is scoped to your business, your stage and the work that will actually move the needle for you.
Business Growth Advisory
Available as one-off workshops, a defined strategy project or a recurring quarterly advisory engagement.
Practical growth advice, built around your business.
Growing a business online can feel complicated when too many platforms, tools and decisions compete for attention. My Business Growth Advisory service helps you step back, look at what is actually working, and focus on the digital activities that can make a real difference to your business.
As a digital growth consultant, I work closely with business owners and SMEs to develop practical strategies based on their goals, customers and current digital performance. Whether you need an SME digital strategy to shape your next stage of growth, or interim digital marketing support during a transition, I tailor the work to your situation.
Support can include digital planning, performance reviews, competitor research, analytics, and identifying opportunities for improvement. Depending on what your business needs, I can also provide specialist support as a contract digital analytics consultant, fractional CMO or digital transformation consultant.
Looking for a digital marketing audit? I can review your current digital activity and highlight the areas that deserve attention. If you prefer direct, one-to-one guidance, I provide focused support without the structure of a large agency.
I also help businesses weigh up a digital marketing consultant against an agency and choose the approach that fits their goals, budget and internal resources. Talk to JS Digital IQ to discuss your current challenges and find a practical way forward for sustainable digital growth.
Common questions.
How advisory works, what it costs, and where to invest first.
Works out where your growth is genuinely constrained, then sequences the digital work to fix it. That usually means auditing what you already have, identifying the highest-return opportunity, and building a plan you can execute, not just producing a report.
A common UK benchmark is five to ten percent of revenue for established businesses, and more when growing aggressively. The more useful question is cost per acquired customer against lifetime value, which tells you whether to spend more or less.
Almost always your website and analytics, before any traffic spend. Sending traffic to a site that does not convert, with no measurement in place, wastes budget twice: once on the clicks, and again on the decisions you cannot make.
Hire in-house when the work is continuous and you can supervise quality. Outsource when you need senior judgement occasionally rather than daily execution. Most SMEs need strategic direction more often than another pair of hands, and frequently hire the wrong one first.
Define the outcome before you spend: enquiries, qualified leads, or revenue by channel. If you cannot say what a lead costs you per channel today, the honest answer is that you do not yet know whether it works.
A structured review of where your business sits across website, analytics, search, paid media, CRM and AI visibility, scoring each so you can see which gap is costing you most. It replaces guesswork about where to invest next.
