Find out what's holding your rankings back.
Most websites that struggle in search have two or three problems doing most of the damage: pages Google isn't indexing, a slow mobile experience, key pages that don't match what customers type, or a Google Business Profile that's half finished. Finding them is the hard part.
This is a focused review done by me, not a 90-page automated report. You get the handful of fixes most likely to make a difference, in the order I'd tackle them, written so you or your developer can act on them straight away.
Six checks, one clear picture.
Indexation
Which of your pages Google has indexed, which it has left out and why, from stray noindex tags to duplicates and sitemap gaps.
Technical Health
Broken links, redirect chains, canonical tags, HTTPS and mobile rendering: anything stopping your pages from being crawled cleanly.
On-Page
Titles, headings, copy and internal links on your most important pages, checked against the searches your customers really make.
Local Visibility & GBP
Your Google Business Profile, categories and reviews, and how you appear in map results for your main London searches.
Page Speed
Mobile loading and Core Web Vitals for your key pages, with the main causes of slowness identified in plain terms.
Top Competitor Comparison
How you compare with one competitor who ranks where you want to be, and what they're doing that you aren't yet.
Four steps, about a week.
Request
Use the form below. Add your website address in the Website field, then your main service and, if you know it, the competitor you'd most like to beat in the message.
I Review Your Site
Mostly from the outside. Read-only Search Console access sharpens the indexation checks but isn't essential.
Written Summary
A short summary of your most important fixes, in priority order and in plain English.
Your Choice
Act on it yourself, hand it to your developer, or ask me to quote for the work. There's no obligation either way.
Three audits, three different questions.
I offer two free audits and one paid one. If you're not sure which fits, pick the question that sounds most like yours.
| Free SEO Audit | AI Readiness Audit | Technical SEO Audit & Fix | |
|---|---|---|---|
| The question it answers | Why isn't my website ranking better on Google? | Is my business ready for AI search and AI tools? | What exactly is broken, and can you fix it? |
| What it looks at | Indexation, technical health, on-page, local visibility, speed and one competitor | AI search visibility, GA4 and Google Ads AI features, AI in your content and marketing | A full crawl of every page, then the fixes |
| What you receive | A short written summary of the most important fixes | A written summary with priority actions | Detailed findings, plus fixes made or briefed to your developer |
| Fixes carried out | Advice only | Advice only | Yes |
| Cost | Free | Free | Typically £1,499–£4,999, one-off |
Read more about the AI Readiness Audit or the paid technical SEO audit and fix.
Is the free audit right for you?
A good fit if…
- Your London business relies on enquiries or sales from its website
- Your organic traffic has dropped, or never really grew
- You're planning a redesign and want to know what to protect
- You've been quoted for SEO and want an independent view first
- You want to know whether SEO is worth investing in at all
Probably not the right fit if…
- Your website isn't live yet: start with website design instead
- You mainly want to know how you appear in ChatGPT or AI Overviews: the AI Readiness Audit covers that
- You need every page audited and fixed: that's the paid audit and fix
- You're looking for guaranteed rankings: nobody can honestly offer them
Find the real problem before paying to fix it.
At GSK Consumer Healthcare, basket abandonment was above 70% across more than 15 brand sites. Mapping the checkout step by step located the losses precisely, and guest checkout plus a mobile-first rebuild then delivered a 20% conversion lift. The free SEO audit applies the same habit to search: find the few problems doing most of the damage first.
Read the GSK case studyA free SEO audit in London: what it is, and what it isn't.
A free SEO audit is only useful if it tells you something you can act on. Many free audits are automated reports listing hundreds of "errors", most of which make no difference to rankings. This one is smaller and more deliberate. I look at the things that genuinely decide whether Google can find, understand and rank your website, and I tell you which of them matter for your business.
It covers indexation, technical health, on-page content, local visibility including your Google Business Profile, mobile speed and a comparison with one competitor. For London businesses that rely on nearby customers, the local checks are often where the quickest wins sit; local SEO and Google Business Profile optimisation explain what happens next if that turns out to be the case.
It is not the same as my AI Readiness Audit, which looks at AI search visibility, the AI features in GA4 and Google Ads, and how you use AI tools in your marketing. Nor is it a full crawl of every page: that is the paid technical SEO audit and fix. If you want to know what a full engagement would cost, SEO pricing sets out the ranges openly.
I work remotely with businesses across London and the UK. Request the audit through the form below, add your website address in the Website field, and I'll reply to confirm what I need. If you already use Google Search Console, mention that too, because read-only access makes the indexation check more precise.
Common questions.
What the audit covers, what it costs, and what happens next.
Yes. There's no charge and no obligation to buy anything afterwards. You receive a short written summary of the most important fixes for your site, and what you do with it is up to you: fix things in-house, pass it to your developer, or ask me for a quote to do the work.
Six areas: which pages Google has indexed, technical health such as redirects and canonical tags, on-page content on your key pages, local visibility including your Google Business Profile, mobile page speed, and how you compare with one competitor who ranks where you'd like to. The summary focuses on the fixes likely to matter most.
The free SEO audit asks why your website isn't ranking better on Google, and covers indexation, technical health, on-page, local visibility, speed and a competitor. The AI Readiness Audit asks whether your business is ready for AI search and AI tools, covering AI visibility and GA4 and Google Ads AI features. You can request either or both.
Just your website address, the main service or product you want to be found for, and ideally one competitor you'd like to outrank. Read-only access to Google Search Console makes the indexation check more precise, but it isn't required. Add your website in the Website field on the form and the rest in the message box, and I'll take it from there.
You'll receive your written summary within five working days of sending the details I need. The review is done from the outside, so there's nothing to install and no disruption to your website. If anything in the summary is unclear, reply with your questions and I'll answer them in writing.
The free audit is a focused review that highlights the most important fixes. The paid technical SEO audit and fix, typically £1,499 to £4,999, crawls every page, documents every issue and includes carrying out the fixes or briefing your developer. The free audit is often the quickest way to tell whether the paid one is worth doing.
