Strategy in. Launch out. Tracked from minute one.
Strategy and objective setting, design direction, platform selection (GoHighLevel, WordPress, Shopify), build coordination, full analytics implementation and post-launch monitoring, delivered as one connected programme rather than handed between agencies.
For SMEs replatforming and enterprise teams running redesigns where analytics and measurement need to be built in, not retrofitted.
Concept through to conversion.
Strategy & Objectives
Website strategy and objective setting: defining who the site serves, what it needs to do, and how success will be measured.
Design & UX
Design direction and UX planning: structure, journeys and visual identity that drive the behaviours your objectives need.
Platform Selection
Platform selection across GoHighLevel, WordPress and Shopify: the right stack for the business, not the latest trend.
Build Coordination
Build coordination and delivery management: vendors, designers and developers managed against scope, budget and timeline.
Analytics & Tracking
Full analytics and tracking implementation: GA4, GTM, event taxonomy and conversion plumbing live from launch.
Post-Launch Monitoring
Post-launch performance monitoring: what's working, what's not, and what to optimise first based on real data.
Ongoing Optimisation & Maintenance
Ongoing optimisation and maintenance: a continuous improvement cycle so the site keeps earning its keep long after launch day.
Delivered from SME launch to enterprise replatform.
London FS, a London mortgage broker: a full website redesign and launch, one of four work streams now run as one connected system · NAG for an IBM WebSphere CMS website redesign at enterprise scale.
Transparent from the start.
All engagements are scoped individually, but here's a starting point for this service.
Website Redesign & Delivery
For a real migration: content carried across, 301 redirects mapped, legacy SEO protected and content debt worked through, with GA4 and GTM live from launch. The final figure is a fixed written quote, agreed before any work starts.
Site already structurally sound and only needs a visual and content update? A Website Refresh starts from £1,499. Building new? Starter websites start from £1,999. Compare all three on the website design pricing page.
Website projects that stay organised through to launch.
A website project can quickly become complicated when design, development, content, testing, and launch all need to come together at the right time. My Website Delivery service keeps the process organised from the initial planning stage through to launch. I focus on clear communication, practical project management, and making sure each part of the website is ready before it goes live.
As a Website Audit Consultant, I review your existing website to identify issues that may be affecting usability, performance, content, or the customer journey. I also work as a CRO Consultant in UK, helping businesses understand where visitors may be dropping off and what changes could make the website easier to use and more effective at generating enquiries or sales.
Changes to a website, or a move to a different platform, need handling carefully. As a Website Migration Consultant, I support businesses through migrations by managing redirects, content, technical considerations, testing, and the transfer from the old website to the new one. When a project involves multiple teams or suppliers, it is useful to have a Digital Project Manager to coordinate everything properly, and that is a role I take on directly.
It is often in the final stretch before launch that small problems surface. As a Website QA Consultant, I test every element of the website before it goes live, so issues are found and fixed while there is still time. The aim is a website delivery that is well organised and properly prepared.
Common questions.
Costs, timelines, platform choice, and protecting your rankings through a redesign.
A website redesign starts from £2,499. That covers a real migration: content carried across, 301 redirects mapped and the search value you have already earned protected. The final figure is a fixed written quote, given after I review your current site and before anything starts. If your site is structurally sound and only needs a visual and content update, a Website Refresh starts from £1,499.
Most SME redesigns take six to twelve weeks from brief to launch: discovery and strategy, design, build, content, then testing and analytics integration. Delays are almost always caused by content approval rather than development, so agree who signs off before you start.
WordPress suits content-heavy sites needing flexibility. Shopify suits product-based ecommerce. GoHighLevel suits service businesses wanting site, CRM and automation in one system. The right choice depends on what happens after the visit, not on the site alone, so map your follow-up process first.
It can, significantly, if URLs change without 301 redirects, content is cut, or technical SEO is not carried across. A properly planned migration preserves rankings; an unplanned one can lose most of your organic traffic overnight. Always crawl and map the old site first.
Clarity above the fold about what you do and who for, one obvious next action, visible proof such as reviews and case studies, fast mobile loading, and forms short enough to finish in under a minute. Most sites fail on the first and the last.
Yes. GA4 and Google Tag Manager should be configured and tested before go-live, with conversion events defined. Retrofitting analytics afterwards means losing the launch-period baseline you need in order to judge whether the redesign actually worked, and that baseline cannot be recovered later.
