The headline numbers. At a glance.
0→1
Digital presence built from scratch
7
Digital channels active
What needed solving.
London FS — a London-based mortgage broker — had no meaningful digital presence, no analytics tracking and no digital marketing. The business was entirely reliant on word-of-mouth referrals and wanted to grow beyond its local market. They needed a trusted digital partner to build everything from the ground up and manage it ongoing.
The work. In their words.
Led end-to-end website redesign — strategy, design direction and full delivery
Implemented GA4, Microsoft Clarity and Google Search Console from scratch
Developed and executed SEO strategy — technical optimisation, keyword targeting and regular blog content
Built and launched Google Ads campaigns tailored to specific mortgage product and audience buckets
Created email marketing campaigns and newsletters to nurture and retain client base
Built lead capture forms and CRM pipeline using GoHighLevel
Managed social media content calendar and regular posting
Conducted regular planning workshops and monthly governance meetings
Developed digital expansion strategy to reach audiences beyond local London market
Platforms and tools used.
Outcomes. That mattered to the business.
As this is an ongoing engagement, specific performance metrics are commercially sensitive. What I can share: the client now has a professional, fully tracked digital presence and is generating consistent inbound leads from digital channels for the first time — an outcome that simply didn't exist before we started.
7
Digital channels built and active
First
Consistent inbound leads from digital
↑
Organic search visibility growing month-on-month
Common questions.
The starting point, the build order, and how quickly the leads arrived.
Effectively no digital presence. There was no website capable of generating enquiries, no analytics, no search visibility and no systematic way to follow up a lead. New business arrived entirely through referral and repeat contact from existing clients.
Website first, then analytics, then search visibility, then paid search, then email and CRM. Seven channels in total, sequenced deliberately: there is no point driving traffic to a site that cannot convert it or measure what actually happened.
Paid search produced enquiries within the first few weeks, because it can be switched on immediately. Organic visibility took several months to build. The email and CRM work began paying back once there were enough enquiries to nurture properly.
Because it is the SME equivalent of the enterprise work on this site. Same method and same sequencing discipline, at a scale a small business recognises: a single owner-managed firm going from nothing to consistent inbound enquiries for the first time.
Regulated financial services adds a compliance review step to content, which slows publishing down. Otherwise no. The digital foundation a broker needs is the same one almost any local service business needs, and in very much the same order.
