The engagement. At a glance.
Dhavi Limited, trading as London FS (FCA 628993), is a London-based mortgage broker specialising in high-net-worth, expat and complex-income clients. Engaged since October 2025 across four work streams (website and analytics, SEO and AI search visibility, email marketing and CRM management, social), plus a tested paid media trial, as an ongoing full-service partnership.
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Connected system, reviewed monthly
Day one
GA4, Google Tag Manager and Microsoft Clarity live at launch
What needed solving.
London FS had a limited digital presence and relied almost entirely on referral and repeat business. There was no analytics in place, no structured SEO and no systematic way to follow up an enquiry.
In sequence. Four work streams, one account.
Website & analytics
Full redesign and launch, with GA4, Google Tag Manager and Microsoft Clarity implemented from day one, and consent handled so tracking is compliant.
SEO & AI search visibility
A site migration mid-engagement caused a real ranking dip, diagnosed against two independent datasets to isolate the cause, with a full remediation plan and visibility recovering within weeks. An “Expert Commentary” programme turns the client’s own media appearances into SEO and AI-answer-optimised articles on a 48-hour publish cycle.
Email Marketing & CRM Management
A GoHighLevel-based CRM and nurture setup, a monthly newsletter and targeted follow-up emails, with consent captured on every form.
Social
A branded content calendar tied back to the same editorial and SEO strategy.
Paid media, tested honestly
Google Ads was also tested and honestly assessed. Results didn’t justify continuing in this niche, so spend stopped rather than being defended.
Platforms and tools used.
Four sources, read together.
Every month, four sources are reviewed together: GA4 (who visited and where enquiries came from), Microsoft Clarity (what visitors actually did on the page), Google Search Console (how the site performs in Google) and an Ahrefs site audit (technical health).
Each shows only part of the picture. Rankings can look steady while visitors leave in seconds, and a technical fault can sit unnoticed behind healthy traffic. Reading them side by side is how problems are found at the cause, fixed, and tracked to recovery. The post-migration ranking dip was handled this way.
The work, not just the outcome.
Clients see the work as it happens, not only the outcome. They know what is being done, why it matters and what is coming next, and they see the results that follow.
Fortnightly catch-ups keep work moving. A monthly review covers performance, plans and future builds. The client always knows what is being done and why.
Outcomes. That mattered to the business.
As an ongoing engagement, specific figures stay commercially confidential. What is shareable: one connected system in place of separate pieces. Each work stream feeds the next, results are reviewed every month, and the client sees both the effort and the outcome throughout.
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Connected system in place of separate pieces
Monthly
Results reviewed together across four sources
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Search visibility recovering within weeks of a migration dip
Common questions.
The starting point, the build order, and what the data changed along the way.
A limited digital presence, with new business arriving almost entirely through referral and repeat contact from existing clients. There was no analytics in place, no structured SEO and no systematic way to follow up an enquiry.
The website redesign came first, launched with GA4, Google Tag Manager and Microsoft Clarity from day one, then SEO and AI search visibility, then email marketing and CRM, with social tied to the same editorial plan. Four work streams, sequenced deliberately and managed as one account: there is no point driving traffic to a site that cannot convert it or measure what actually happened.
Because the data said so. Google Ads was built, launched and properly tracked as a trial. Results didn't justify continuing in this niche, so spend stopped rather than being defended. The tracking put in place at launch is what made that an evidence-based decision rather than a guess.
Because it is the SME equivalent of the enterprise work on this site. Same method and same sequencing discipline, at a scale a small business recognises: a single owner-managed firm moving beyond referral-only growth to one connected system, reviewed every month.
Regulated financial services adds a compliance review step to content, which slows publishing down. Otherwise no. The digital foundation a broker needs is the same one almost any local service business needs, and in very much the same order.
