Lifecycle, not blasts. Pipeline, not spreadsheet.
I plan your email around the customer lifecycle, from the first enquiry through to long-term retention, and run it inside the email platform or CRM you already use, GoHighLevel included, so no lead or existing client ever falls through the cracks.
One enquiry comes in. The system knows what to do next. The right email at the right time. The right pipeline stage. The right follow-up. Nothing left to memory or sticky notes.
From enquiry to repeat customer.
Email Strategy & Content Planning
A 12-month email calendar mapped to your customer lifecycle, not a list of "things to send because it's Tuesday."
Template Design & Sending
Branded email templates, copy, send-time optimisation and post-send analysis, with every campaign treated as a data point.
Newsletter Management
Monthly newsletter strategy and execution: the steady channel that keeps you front of mind without overdoing it.
Audience Segmentation
Contacts tagged and segmented by lifecycle stage, interest and behaviour inside your existing platform or CRM, so every send reaches the right people.
Automated Follow-Up Sequences
Nurture sequences, post-purchase journeys, win-back flows, set up as automations in your own email platform: the journeys that turn one-off enquiries into repeat customers.
Performance Reporting
Opens, clicks, conversions, pipeline movement, revenue per email: the metrics that actually matter for retention marketing.
Contact Data & Consent
Contact records kept current and clean inside your CRM, with consent captured properly and unsubscribe workflows tested before every send.
Service businesses with repeat-customer potential.
If your customers buy from you more than once, or refer their friends, the email layer is where the long-term economics get a lot better. Pairs naturally with Social Media for the full retention stack.
Transparent from the start.
Available as standalone email management or as part of a fuller retention-channel retainer.
Email Marketing
Template design, audience segmentation, sending, automation, reporting and CRM contact management, run in your own email platform or CRM. Setting up a new CRM is scoped separately.
Email marketing that fits how your customers actually buy.
Good email marketing is about more than sending regular messages to a contact list. I help businesses use their email platform and CRM in a more organised way, so customer communication feels relevant rather than repetitive. As an email marketing consultant, I help with campaign planning, audience segmentation, email content, customer journeys and performance tracking, connecting your marketing activity with what your customers need at each stage of their journey.
For smaller companies, managing contacts, follow-ups and campaigns can quickly become difficult without the right process. I work inside the email platform or CRM you already use, structuring lists and segments around your day-to-day requirements. I create practical approaches for reaching new leads, staying connected with existing customers and improving engagement, and I set up workflows that reduce repetitive manual work in lead nurturing, follow-ups and customer communication.
Email works best when it is connected to the way your business handles leads and customer relationships. I integrate your campaigns with the CRM you already run, so segments, follow-ups and reporting reflect real customer data. The CRM itself, and its subscription, stay yours: my focus is the email that runs through it, kept workable and effective.
Common questions.
Costs, cadence, benchmarks and GDPR, answered plainly.
My email marketing management starts from £499 a month, plus platform subscription costs. That covers template design, audience segmentation, sending, automation and reporting in your own email platform or CRM, whose costs stay separate from my fee. There's no fixed campaign count: scope follows what your goals genuinely need.
GoHighLevel combines CRM, email, SMS, pipelines and automation in one platform, which suits service businesses that want fewer tools and one place to see a lead's full history. It is less suited to complex ecommerce. Its real strength is consolidating a scattered stack.
For most B2B service businesses, once or twice a month is enough to stay present without causing fatigue. Consistency matters more than frequency. An unsegmented weekly send usually drives unsubscribes faster than it drives enquiries, because relevance falls as volume rises.
For UK B2B, a 25 to 35 percent open rate and a two to four percent click rate are reasonable benchmarks. Apple Mail Privacy Protection inflates opens, so treat clicks and replies as the honest signals of engagement.
Probably yes, if enquiries currently live in an inbox. A CRM's value is follow-up discipline, not database size. Most lost revenue in small service businesses is enquiries that were never chased rather than leads that were never generated, and an inbox hides that.
It can be. You need a lawful basis (usually consent, or soft opt-in for existing customers), a clear unsubscribe link in every send, records of how consent was obtained, and no purchased lists. Soft opt-in is narrower than most businesses assume.
