Data-led social. Not best-guess posting.
I manage social media with the same data-led approach I apply to every other channel — with a content calendar built around your audience and your business objectives, and performance tracked against real engagement metrics.
Not "let's post three times a week and see what sticks." A specific content strategy, on a specific cadence, on the platforms where your buyers actually are.
Strategy, content, delivery and measurement.
Strategy & Content Calendar
Quarterly content strategy mapped to your audience, your business goals and the platforms where your buyers actually are.
Content Creation & Scheduling
Post writing, image direction and scheduling — with a steady, professional cadence that doesn't depend on your team finding the time.
Platform Management
LinkedIn, X, Instagram, Facebook — managed as your business voice, not as a generic agency template.
Engagement Monitoring
Comments, DMs, mentions monitored and escalated to you with context — the human touch the algorithm can't replicate.
Monthly Performance Reporting
Impressions, engagement, follower quality, click-through to website — the real signals, not the vanity metrics.
Service businesses where credibility precedes the call.
If a prospective customer Googles you and lands on a dormant LinkedIn or last-posted-six-months-ago Instagram, you've already lost trust before the conversation starts. Pairs with Email Marketing & CRM as the full retention layer.
Transparent from the start.
Monthly retainer scoped to platform count and content volume.
Social Media — Monthly Retainer
Strategy, content, scheduling and reporting. Discounted when bundled with Email Marketing & CRM.
Structure and focus for your social presence.
Growing a business on social media can feel difficult when there are too many platforms, content ideas, and decisions to manage. Our Social Media service helps businesses bring some structure to their online presence and focus on the channels that make sense for their audience. We look at your goals, industry, existing activity, and competitors to build a practical approach that fits your business.
As a Social Media Strategy Consultant in UK, we work with businesses and SMEs to create clear social media strategies based on what they want to achieve. For smaller companies, our Social Media Consultant for Small Business service provides focused support without making the process complicated. We help with platform selection, content planning, audience research, competitor activity, engagement, and ways to make your social media presence more consistent.
It can be difficult to know whether your current social media activity is actually working. Our Social Media Audit Service looks at your profiles, content, audience engagement, posting approach, and overall performance to identify areas that need attention. We can help you understand what is working well, where opportunities may be getting missed, and what changes could make your social media efforts more useful for your business.
For businesses that want to build a stronger professional presence, our LinkedIn Marketing Consultant in UK service focuses on making LinkedIn more purposeful. From improving company pages and planning content to reaching relevant audiences and encouraging engagement, we take a practical approach to LinkedIn marketing. With JS Digital IQ, you get straightforward social media support built around your goals, resources, and customers.
Common questions.
Which platform, how often, and how to tell whether it is actually working.
LinkedIn, in almost every UK B2B case. It is where decision-makers are reachable, where content still earns reach without ad spend, and where a named individual outperforms a company page. One platform done well beats four done thinly.
Two or three times a week on one platform is more effective than daily posting across four. Consistency and relevance matter more than volume, and a cadence you can hold for a year beats a burst you abandon in March.
For B2B services, rarely as direct response, but frequently as the reason someone already trusts you when they do enquire. Treat it as pre-qualification and trust-building, and measure assisted conversions rather than clicks alone. Buyers check your profile before they check your prices.
UK SME social management typically runs £500 to £1,500 per month for strategy, content and scheduling across one or two platforms. Paid social budget sits on top of that and should be tracked separately from the management fee.
Organic builds trust slowly with people who already know you. Paid buys reach among people who do not. For B2B services, organic on LinkedIn usually earns better-quality enquiries; paid works best for events, lead magnets, and reaching a defined job title quickly.
Track enquiries that name social as their source, assisted conversions in GA4, and engagement from your actual target audience rather than total followers. Follower count is the least useful number available to you, because it says nothing about whether the right people saw anything.
