Data-led social. Not best-guess posting.
I manage social media with the same data-led approach I apply to every other channel, with a content calendar built around your audience and your business objectives, and performance tracked against real engagement metrics.
Not "let's post three times a week and see what sticks." A specific content strategy, on a specific cadence, on the platforms where your buyers actually are.
Strategy, content, delivery and measurement.
Strategy & Content Calendar
Quarterly content strategy mapped to your audience, your business goals and the platforms where your buyers actually are.
Content Creation & Scheduling
Post writing, image direction and scheduling, with a steady, professional cadence that doesn't depend on your team finding the time.
Platform Management
LinkedIn, X, Instagram, Facebook: managed as your business voice, not as a generic agency template.
Engagement Monitoring
Comments, DMs, mentions monitored and escalated to you with context: the human touch the algorithm can't replicate.
Monthly Performance Reporting
Impressions, engagement, follower quality, click-through to website: the real signals, not the vanity metrics.
Service businesses where credibility precedes the call.
If a prospective customer Googles you and lands on a dormant LinkedIn or last-posted-six-months-ago Instagram, you've already lost trust before the conversation starts. Pairs with Email Marketing as the full retention layer.
Transparent from the start.
One clear monthly retainer, scoped to what your goals genuinely need rather than a capped number of posts.
Social Media: Monthly Retainer
Strategy, content, scheduling and reporting. Discounted when bundled with Email Marketing.
Structure and focus for your social presence.
Growing a business on social media can feel difficult when there are too many platforms, content ideas and decisions to manage. My social media service helps businesses bring structure to their online presence and focus on the platforms that make sense for their audience. I look at your goals, industry, existing activity and competitors to build a practical approach that fits your business.
As a social media strategy consultant, I work with businesses and SMEs to create clear strategies based on what they want to achieve. For smaller companies, my support is focused and doesn't overcomplicate the process. I help with platform selection, content planning, audience research, competitor activity, engagement, and ways to make your presence more consistent.
It can be difficult to know whether your current social media activity is actually working. My social media audit looks at your profiles, content, audience engagement, posting approach and overall performance to identify what needs attention. I can help you see what is working well, where opportunities are being missed, and what changes would make your social media more useful for your business.
For businesses that want a stronger professional presence, my LinkedIn marketing service makes LinkedIn more purposeful: improving company pages, planning content, reaching relevant audiences and encouraging engagement, in a practical way. With JS Digital IQ, you get straightforward social media support built around your goals, resources and customers.
Common questions.
Which platform, how often, and how to tell whether it is actually working.
LinkedIn, in almost every UK B2B case. It is where decision-makers are reachable, where content still earns reach without ad spend, and where a named individual outperforms a company page. One platform done well beats four done thinly.
Two or three times a week on one platform is more effective than daily posting across four. Consistency and relevance matter more than volume, and a cadence you can hold for a year beats a burst you abandon in March.
For B2B services, rarely as direct response, but frequently as the reason someone already trusts you when they do enquire. Treat it as pre-qualification and trust-building, and measure assisted conversions rather than clicks alone. Buyers check your profile before they check your prices.
My social media management starts from £499 a month, one clear price covering strategy, content, scheduling and reporting. There's no fixed post count: scope follows what your goals genuinely need. Paid social budget sits on top of that and should be tracked separately from the management fee.
Organic builds trust slowly with people who already know you. Paid buys reach among people who do not. For B2B services, organic on LinkedIn usually earns better-quality enquiries; paid works best for events, lead magnets, and reaching a defined job title quickly.
Track enquiries that name social as their source, assisted conversions in GA4, and engagement from your actual target audience rather than total followers. Follower count is the least useful number available to you, because it says nothing about whether the right people saw anything.
