Beauty salon website design that ties everything together.
Instagram shows off your work. A booking app fills the diary. Google Maps sends people who are nearby. What is usually missing is the one place you fully own that joins them up: your full menu and prices, your team, your policies, your vouchers, and a booking button that feeds the diary you already use.
That's what a salon website should be. Not a brochure, but a fast, good-looking page that answers "how much, how good, when can I come in?" and then gets out of the way, on the small screen where most of your clients will see it.
Everything clients check before they book.
Mobile-First Price List
Your full menu with prices and durations, grouped the way clients think (hair, nails, brows, lashes) and readable on a phone without pinching.
Booking Built In
Fresha, Treatwell, Booksy or whichever system you use, connected to every Book now button so availability is always live.
Gallery & Instagram
A fast gallery of your own work by service, plus an Instagram feed that updates itself, loaded so it doesn't slow the page down.
Gift Vouchers
Vouchers sold online through your booking platform or a small shop, so birthdays and Christmas bring in sales even when the salon is closed.
Reviews & Google Maps
Your Google reviews on the site, and consistent details that support your Google Business Profile in "near me" searches.
Patch Tests & Policies
Patch-test requirements, deposits, cancellation and late-arrival rules explained clearly before anyone books, not buried in a confirmation email.
A Page for Each Service You Want More Of
"Balayage Shoreditch", "gel nails Wimbledon", "skin fade Peckham". Separate pages for your most profitable services give Google a clear reason to show you for them, instead of one menu page trying to rank for everything.
A marketplace listing versus your own website.
You don't have to choose. Most salons do best with both: the app for discovery, the website for everything you want to own.
| What you get | Marketplace listing only | Website + direct booking |
|---|---|---|
| Found by people browsing the booking app | Yes, if you keep the listing | |
| Your own pages ranking in Google for your services | ||
| Your brand, story and full gallery | Their layout | |
| Marketplace new-client fees or commission | Can apply | Often avoided on direct-link bookings |
| Policies, vouchers and price list in one place | Partly | |
| GA4 showing where each booking came from |
Fees and commission rules differ by platform and plan, so check yours. Most booking platforms provide a direct booking link or widget, and that is what the website's Book now buttons use.
Salon rules worth building in
Salons have fewer regulators than clinics, but a few rules still shape what the website should show. These are summaries; check the current CMA, ICO and ASA guidance, and your insurer's requirements.
- Clear pricing. UK consumer law expects the prices clients see to be clear and not misleading, and fees they cannot avoid, such as a compulsory booking fee, should be included in the price shown up front rather than added at the end.
- Deposits and cancellations. Show your deposit, cancellation and no-show policy before someone books, so it is part of what they agree to rather than a surprise afterwards.
- Patch tests. Many hair colour and lash or brow tint manufacturers' instructions call for a skin allergy test, commonly 48 hours before the service, and insurers may require it too. The site explains this and points new clients to a patch-test booking first.
- Cookies. Booking widgets, Instagram embeds and ad pixels can set cookies, and non-essential ones need consent under PECR. The rules for some analytics cookies have been changing, so I check the ICO's current guidance when setting up the consent banner.
- Photos. The ASA has warned against filters that exaggerate the effect a beauty product or treatment can achieve, so gallery photos are shown as taken.
I set the website up to support these points, but this isn't legal advice; you remain responsible for your prices, policies and claims.
Your own price list, and mine.
A single salon, studio or barbershop fits the Starter website. Groups and retail shops get a fixed written quote after a free discovery call.
Starter Salon Website
From £1,999 One-off project fee. No cap on pages; scope confirmed in your written quote.- Custom, mobile-first design
- Price list, team and gallery pages
- Book now buttons linked to your system
- Gift voucher page and policy pages
- On-page SEO, schema and XML sitemap
- GA4 tracking for bookings and calls
- 30 days of support after launch
Salon Groups & Retail
Price Quoted Fixed quote after a discovery call. For several locations or product sales.- Everything in Starter
- A page for each salon location
- Online shop for retail products
- Membership or course booking
- Content migration and 301 redirects
- Reporting by location and service
How beauty customers compare prices and offers.
For SharkNinja, working through Ipsos Jarmany, I built commercial insight on pricing, promotional impact and competitors across three product categories, including Beauty, for the UK, Germany and France. That was product analytics rather than salon work, but it is a close look at how beauty customers weigh price against brand and respond to promotions, which is exactly what a price list and a voucher offer have to get right.
Read the SharkNinja case studyGetting found by people a few streets away.
Salon search is intensely local. Someone in Brixton looking for "lash lift near me" is shown the salons Google trusts most within a short distance, mostly in the map results. Three things decide who appears: how complete and active your Google Business Profile is, how many genuine recent reviews you have, and whether your website confirms the same name, address, services and opening hours. The website is built to be that confirmation, with clean location details and schema, as the foundation for local SEO in London.
Beyond the map, dedicated service pages are how a salon grows the treatments it most wants. A page about your balayage or your Russian manicure, with real photos, prices and a booking button, can rank for that service in your area and attract clients who are already sold on it. It is also where you explain what makes your version different, whether that's a colour specialist, a vegan product range or late opening on weekdays. It also gives your social media somewhere better to send people than a link-in-bio list.
Speed matters more for salons than most sites, because almost everyone is on a phone, often on mobile data. I keep galleries compressed and load embeds only when needed, so the menu and Book now button appear straight away. GA4 then shows which pages and channels bring bookings, including how many come from Instagram versus Google.
If you sell your own product line, see skincare brand websites; if you offer injectables or medical-grade skin treatments, see aesthetics clinic websites, because different rules apply.
Salon website questions.
Cost, booking apps, deposits, vouchers, reviews and price lists.
A salon Starter website costs from £1,999, including a custom mobile-first design, your price list, a gallery, booking buttons linked to your booking system, SEO setup and GA4 tracking. Pages aren't capped; the scope is confirmed in your written quote. Multi-location salons or sites that sell retail products online are quoted at a fixed price after a discovery call.
Usually, yes. A marketplace listing helps new clients find you inside the app, but your own website ranks in Google for your name and services, shows your brand and policies in full, and takes bookings through your direct booking link, which on many platforms avoids marketplace new-client fees. Check your own plan's terms.
Yes. Most salon booking systems can take a deposit or card details at booking, and the website links every Book now button to that system, so deposits, confirmations and reminders run automatically. The site also explains your deposit and cancellation policy before clients book, which avoids surprises and helps cut no-shows.
Yes. The simplest route is usually the voucher feature in your booking platform, linked from a clear gift vouchers page and your menu. If you want set amounts, branded designs or retail products too, a small shop can be added. Either way, voucher sales are tracked in GA4 so you can see what seasonal promotions earn.
Ask every happy client, make it easy with a short review link sent after the appointment, and reply to reviews, good and bad. Keep your Google Business Profile complete with services, prices, photos and opening hours, and make sure the details match your website exactly. Steady, genuine reviews matter more than sudden bursts.
Yes. Prices are one of the first things salon clients look for, and a clear price list cuts down on calls and mismatched bookings. Show prices from where they vary by hair length or stylist, include any fees clients cannot avoid, and keep the list in sync with your booking system so the two never disagree.
